[GRIT YOUR TEETH] Ukhod za zubami [i.e. The Dental Care]. Yu M. Rozovskiy.
[GRIT YOUR TEETH] Ukhod za zubami [i.e. The Dental Care]
[GRIT YOUR TEETH] Ukhod za zubami [i.e. The Dental Care]

[GRIT YOUR TEETH] Ukhod za zubami [i.e. The Dental Care]

Kharkiv: Nauchnaia mysl, 1929. Item #979

40 pp.: ill. 22,3x14,5 cm. One of 5000 copies printed. Original illustrated wrappers. With black and white illustrations in text. Small tear of the upper left corner, written numbers (pen) close to the tear. Otherwise very good.

First and only edition. Extremely rare.
An excellent example of the contrast design of the 1920s used in the book for the masses without any artistic purpose or significance. It echoes the constructivist principles proclaimed by Alexei Gan who saw the book as the tool of influencing the reader with visual effects and by appealing to him directly. In this example we could see a naive but striking hygiene propaganda explaining to the reader the importance of the dental care.

This could be regarded as a simple coincidence, and the wrappers is not signed by any artist, however in the 1920s Kharkiv was the place in Ukraine where the leftist ideas have accumulated. The main Ukrainian magazine dedicated to the left art was printed there from 1927 to 1931 by the art group Nova Generatsia [i.e. New Generation] by the same title. This organization was basically a third modification of the Ukrainian Left Front (UkrLEF) and one of the last regional affiliates of Moscow ‘LEF’. Constructivist and photo montage tools that they used are found in this anonymous designer’s wrappers. In 1931 Nova Generatsia was closed down as a result of the pressure from the officials.

The content of the book is a list of simple rules on the hygiene with the statistics of the dental diseases in USSR and abroad, and the precautions to the reader.

No copies found in the Worldcat.

Status: On Hold
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