Moscow; Leningrad: Zemlia i fabrika, 1930. 126,  pp. 18х13,5 cm. In original photomontage wrappers. Covers and spine restored, slightly soiled, otherwise very good and clean internally.
An anti-alcohol poem of 21 chapters “Let’s Get Hammered!” [simultaneously “Let’s Hammer It”] was written by well-known Soviet poet Demyan Bedny in 1930. Bedny proclaimed “honest sober
Ham” as a model of morality, who wasn’t afraid to expose his own father Noah: “Father got drunk like a pig! All in vomit! It’s disgusting to see!” – and called: “So there is nothing to joke with booze!
It needs to be beaten! Culturally! Stormy! Fiery, angry! Hammer it daily”. In chapter four, the author lists various slang words used while calling for a drink.
Two book editions were released at the publishing house “Zemlia i fabrika” in the same year. Both consist of the same number of pages. In contrast to another version, this one came out with a
photomontage cover design. It was created by poster designer L. Griffel. In the 1930s, he was a Hungarian member of the International Bureau of Revolutionary Artists. For the cover, Griffel depicted a satirical story. A large bottle of alcohol (with an Imperial military officer on its side) is crawling along the wall. It wants to grab workers on top of the building; they are trying to hold on to other workers. Another group of workers is trying to knock the bottle down with an I-beam. Some elements of the design are photographical, others are drawn.
In the same year, Deni’s poster “Let’s Hammer It!” was printed with verses by D. Bedny.
Worldcat shows copies located in Princeton, North Carolina, Columbia Universities.