Moscow: GUKOP, 1936. Item #463
3-36, 3-82 pp.: ill. 28x22 cm. In original illustrated wrappers. Very good. Wrappers and spine with tears professionally restored, tear of the last page professionally restored, tears and small losses of few blank fragments of the right lower margins of some pages, erased ink stamps, ink stamp on the back wrapper. Pp. 3-36 duplicated.
First and only edition. One of 3000 copies. Extremely rare as such catalogues were almost never kept.
This is a catalogue of designs for shoes, boots, shoe decorations, scates, ski boots. Interesting that besides usual models there are also a few models of work boots for work environment like hot shop or mine. The premise of such catalogue was stated in the introduction - proletariat asks not only for comfortable but also elegant footwear (‘‘yet our collection doesn’t have anything to do with fashion magazines of capitalist countries, only external resemblance’’). The goal of such catalogues compilers saw in creating a healthy taste among masses and creating Soviet style through developing such style among fashion designers. Soviet Union was still on a mission of creating a new Soviet man.
Each model comes with a number and short description. Some pages have small pictures of a potential buyer like a lady, children, skiers or workers. One drawing pictured a man next to a car in front of metro station (very recognizable Kropotkinskaya metro station). Overall a very interesting look into Soviet day to day life.
Not found in Worldcat.