Moscow; Leningrad: Gizlegprom, 1933. 216 pp., 1 table: ill. 25.4x17.5cm. In original illustrated publisher’s wrappers. Wrappers slightly age-toned, a couple of tears of the spine. Otherwise a very good clean copy.
First edition. Rare.
Written by the Soviet art critics Boris Viazemsky (1899-?) and M. Urlaub, this manual provides a detailed information on the technical design of the newspaper.
The book is grounded on the concept that the newspaper design constitutes a purely political matter and any type of technical mistake in the arrangement of material can both “kill” a newspaper and become a problem of political importance. In each chapter the authors examine various elements of the newspaper design and scrutinize them on multiple examples from the proletarian, pre-revolutionary and foreign periodicals, such as “Smena” [i.e. A Change], “Novoye vremya” [i.e. New Time], “Pravda” [i.e. Truth], “The Evening News”, “Daily Herald”, “Kölnische Zeitung” [i.e Cologne Newspaper], “Krasnaya gazeta” [i.e. A
Red Newspaper], etc. Every specimen is accompanied by captions that showcase the authors’ assessments of the quality of the newspaper design. The book also elaborates upon the main tricks used by various newspapers to minimize or highlight political importance of specific news: sensational headlines, concealment of specific information, font sizes, etc. The authors pay particular attention to the different types of illustrations (caricature, photograph, photomontage, photolitomontage, diagramas, etc.) and draw a parallel between their use in the Soviet and foreign periodicals. The edition defines a photomontage as a tool that helps to comprehend various aspects of an idea, while concentrating attention on one specific matter. The authors underline the importance of logical and thematic sequence while creating a photomontage and state that a good photomontage is that which has a political goal and doesn’t need a caption to fathom its meaning. The edition features, among other illustrations, examples of photomontages by A. Vasilieva and unidentified artists.
From the basic principles of the newspaper design to the various types of printing techniques, this densely illustrated book focuses on the different topics of the newspaper design: various types of layout, instruments of a typesetter, productions of cliches, techniques of proofreading, design of proletarian and bourgeois newspapers, zincography, models of the newspaper design, headlines, material arrangement, etc.
Worldcat doesn’t locate any copies.