Bookvica

[SOVIET PRESS OF THE EARLY 1930S. HOW IT CIRCULATED]

Item #1474

Three brochures for Soviet book distributors:
1) Kak rasprostraniat’ izdaniia ‘Pravdy’ (Pamiatka sborshchika podpiski) [i.e. How to Distribute Editions of ‘Pravda’ (Memo for Collector of Subscription]. Moscow: Pravda, 1930. 20 pp. 17x12 cm. In original printed wrappers. Very good, narrow fragment of front cover lost.
2) Katalog vsekh moskovskikh i osnovnykh inogorodnikh gazet i zhurnalov: Vtoroe polugodie 1931 [i.e. Catalogue of All Moscow and General Newspapers and Magazines of Other Cities: Second Half of 1931]. Moscow: Izd. NKPT, 1931. 27, [4] pp. 22x14,5 cm. In original printed wrappers. Some foxing, ink notes, stamps of private library, otherwise very good.
3) Katalog moskovskikh periodicheskikh izdanii na 2-oe polugodie 1930 goda [i.e. Catalogue of Moscow Periodicals of the 2nd Half of 1930]. Moscow: Izd. NKPT, 1930. 32 pp. 21,5x19 cm. In original printed wrappers. Some foxing on covers, otherwise very good.
Extremely rare.

“To all collectors, subscription organizers. To all letter carriers. To all heads of newspaper expeditions” - the memo reads. It consists of brief overviews of all periodicals the publishing house ‘Pravda’ released. The company contained editorial offices of 18 newspapers and magazines. For them, there was a whole system of distribution in Moscow, other large cities and provinces through subordinate enterprises and post service. The system was based on local employees who, for example, gathered subscriptions or promoted products. They did need to know editions, their audiences and contents. They did need to interact with local organizations that might promote periodicals. Apart from information about Pravda’, ‘Krokodil’, ‘Rabotnitsa’, ‘Murzilka’, ‘Ekran’, etc., the brochure lists subscription prices and rules for an employee who managed delivery of periodicals.
Two catalogues for 1930 and 1931 were also published for distributors. They consist of tables listing periodicals published in different Soviet Republics and in various languages. All subscription prices were indicated. These copies of catalogues were actively used, so they include marks and corrections remained.

Not in Worldcat.

Price: $950.00