N.p.: Izdanie Prom. T-va N/V. I. Imsha i Ko., [1920s]. 71x54 cm.
One of 3000 copies.
Photomontage poster advertising Imsha brand cream, soap, face powder, nail polish and lipstick manufactured in the USA and imported into the Soviet Union. Most likely, it was printed in the NEP period, hinting at a return to bourgeois times but in constructivist style.
At the same time, most pre-revolutionary perfume factories were nationalized and reoriented to soap production for the Red Army. They were numbered and turned into soap factories. To manage them, the State Association (Trust) of Fat and Bone Processing Plants of the Moscow Council of the National Economy was created in 1922. It became
widely known as TEZHE. It was run by spouse of Molotov, Polina Zhemchuzhina. A similar trust LENZHENT was created in Leningrad. For many years, this trust supplied ordinary Soviet people with perfumes, mascara and fragrant soap.