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[SOCIALIST GAME AS AN EXEMPLARY LIFESTYLE] Poster. Zdorovyi klub [i.e. Healthy Club] / A.S. Berliand, K.V. Lapin.

Item #1722

Moscow: Doloi negramotnost’, [1924-1927]. 68x52,5 cm. Very good, small tears along creases.

One of 4000 copies. A supplement for a magazine ‘Club’. The society ‘Doloi negramotnost’ [Down with Illiteracy] was founded in 1924. Its publishing house was active for three years, releasing brochures and prints for the likbez campaign. This policy was primarily expanded through cultural institutions like workers’ clubs. Social, ideological, educational functions were laid upon them.

This poster is both a game board and an agitation print promoting creation of a selfless, healthy, learned and enthusiastic person in the Soviet Union. All spaces depict some scenes of club life and also show people’s behavior. If players got to pictures of wrong deeds, they were slowed down, being thrown back or moved to special squares that forced them to skip a turn. For instance: “From No. 20 – a spit on the floor – a player moves to No. 7 – a spit in an urn, cigarette butts in an urn”; “Getting to No. 17 – reading on the go, in the dark – a player goes to drawing A (A reading room of a library) and skips a turn”. The poster contains instructions on hygiene in a club, game rules and explanations on shifting between spaces.

Price: $3,500.00