Moscow: Izd. Soyuzpishchepromreklamy NKPP SSSR, [1950s]. 59x42,5 cm. Creases and small tears restored, otherwise mint.
Poster was created by master of industrial design Alexander Pobedinsky (1904-1979). He studied at the Higher Artistic and Technical Institute (1926-1929), then at the Moscow Textile Institute (1929-1931). In the 1930s, Pobedinsky worked at the All-Union Chamber of Commerce, participated in the design of foreign exhibitions, and produced advertising posters. In the 1930s-1950s, the artist was engaged in trade advertising and created posters for the All-Union enterprise “Soyuzpischepromreklama”. Pobedinsky is the author of numerous recognizable posters promoting perfumes, canned food, milk, sweets, ice cream, alcoholic beverages and other consumer goods.
The poster encouraged consumers to join a state recycling and reuse program. To maximally preserve the supply of raw materials, the USSR heavily emphasized the reuse of waste paper, glass and metal products. There were minimal rewards for participating in the program, but Soviet people were rather motivated to reuse things because of severe scarcity of goods. This widescale program peaked in the 1980s and was destroyed simultaneously with the dissolution of the state.