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[BANKING PROPAGANDA DURING NEP] Rasskaz delovoy pro Yuvselbank i muzhik s golovoi [i.e. The business tale about Yuvselbank and the guy with a head on his shoulders]

Yakovlev, Polien

Rostov-On-Don: Burevestnik, 1925. Item #775

15 pp. 13,5x9 cm. Original illustrated wrapper. Good. Wrappers with foxing. One of 25000 copies. First and only edition.

A curious piece of NEP propaganda. The brochure, produced in support of the Yuvselbank (The South Peasant Bank) was aimed to the population of the South of Russia and the Caucasus.
The decree on the bank nationalisation has been one of the earliest act of the Soviet administration - it has passed on 27th of November, 1917, however in the times of New Economic Policy the desired economic growth would have been impossible without the banking system, so Gosbank has created branches and affiliates throughout the country. There were also banks owned by cooperatives and even ‘societies of the two-way credit’, that acted like the pre-revolutionary banks on the local level. One of the largest sectors of banking in the 1920s was the credits given to the peasants (conducted by TsentrKhozBank).
This brochure is an interesting type of banking agitation: using the usual lubok-like ways to describe the issue to the peasants, it tells the story of the peasant Ivan who have been living miserably until he became the client of Yuvselbank.
The author Polien Yakovlev (1883-1942) was the children’s poet and the editor in chief of the periodical ‘Leninskie vnuchata’ [i.e. Lenin’s grandchildren]. After the text by Yakovlev there’s a two-page long explanation from Yuvselbank board how to receive the credit and who is eligible.
After the decree ‘On the principles of the credit system, issued in 1927 the banking system started to change and by 1928 most of the local and coop banks were shut down and their function given back to Gosbank.

Not in the Worldcat.

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