[KIRILL ZDANEVICH ON BOOK DISPLAY] Pokaz knigi v khnizhnom magazine [i.e. The Display of the Book in a Bookstore]. I. Tsetkin.
[KIRILL ZDANEVICH ON BOOK DISPLAY] Pokaz knigi v khnizhnom magazine [i.e. The Display of the Book in a Bookstore]
[KIRILL ZDANEVICH ON BOOK DISPLAY] Pokaz knigi v khnizhnom magazine [i.e. The Display of the Book in a Bookstore]
[KIRILL ZDANEVICH ON BOOK DISPLAY] Pokaz knigi v khnizhnom magazine [i.e. The Display of the Book in a Bookstore]
[KIRILL ZDANEVICH ON BOOK DISPLAY] Pokaz knigi v khnizhnom magazine [i.e. The Display of the Book in a Bookstore]
[KIRILL ZDANEVICH ON BOOK DISPLAY] Pokaz knigi v khnizhnom magazine [i.e. The Display of the Book in a Bookstore]

[KIRILL ZDANEVICH ON BOOK DISPLAY] Pokaz knigi v khnizhnom magazine [i.e. The Display of the Book in a Bookstore]

Item #957

Moscow: Knigotsentr OGIZa, 1931. 76, [4] pp.: ill. 19,5x13,5 cm. In original illustrated wrappers. The wrappers and the title pages are restored. Overall a good copy.
First and only edition. One of 4050 copies. The abridged list of architects and artists, associated with the book, include Kirill Zdanevich, Naum Segal’, Lavinsky brothers and Grigoriy Zamskii.
Extremely rare and richly illustrated manual on how to display books both inside and outside of Soviet bookstores.
The book is divided into two relevant sections. The first one started from the outer look: the edition explained how to design window display and signboards to attract passers. The author drew attention to different types of internal display furniture: store counters, shelves and racks. Among them is a book display invented by A. Abramov that was commonly used for book exhibiting and displaying. Simple in construction, it was presented in a technical drawing and photographs together with assembly instructions. Other photographs depict examples of how to arrange books in general and how to prepare a store for thematic display (on the May Day, for instance).
The second section is more interesting: it is dedicated to pop-up bookstalls, mobile bookstores on wheels or sleigh as well as even wandering booksellers. The edition features a range of constructivist projects and scale models of street stationary and mobile book displays that were subjects of competitions between artists. Almost all bookstores by this time were centralized and all designs included Gosizdat (OGIZ) publisher’s mark. Apart from that, they varied shape, number of decorations and complexity. The Soviet wandering booksellers carried bag, suitcase or box: each of them was shown on photographs, closed and fully-opened with books inside.
According to the Worldcat, copies located in Library of Congress, Princeton and Northwestern Universities.

Price: $3,500.00

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